2026 Begins as Apple’s Year of “Affordable Premium”: New MacBook, iPhone 17e and iPad Lead a Launch-Heavy Spring

Apple seems to have closed its 2025 product calendar. After introducing the new MacBook Pro and iPad Pro with the M5 chip, the company is reportedly saving the rest of its releases for 2026.

Leaked roadmaps point to an unusually packed spring season — with a focus on more affordable devices that still deliver premium performance.

If the volume of leaks is any indication, Apple could even host a spring event, something that hasn’t happened in years.

A Strategy Shift: Premium Products at Lower Prices

Apple has never played in the traditional mid-range, but it does offer internal tiers within every product category. In 2026, those lower tiers will take the spotlight, giving more users an accessible entry into the ecosystem.

A More Affordable MacBook: Apple’s Biggest Surprise0

For months, industry reports have hinted at a new budget-friendly MacBook, expected to cost around $15,000–$17,000 MXN.

Key features expected:

• A19 Pro processor

• Sub-13-inch IPS display

• Simplified design

• Perfect for students and basic everyday tasks

• A desktop-capable alternative to the iPad

If released, this would be the most accessible MacBook Apple has offered in years.

iPhone 17e: The Accessible Option Evolves

The iPhone 17e will replace the 16e, maintaining its position as Apple’s gateway model.

Expected upgrades:

• A19 chip, same as higher-tier models

• Dynamic Island

• Improved battery life

• 48 MP main camera

• 6.1-inch display at 60 Hz

• Estimated price: around $14,000 MXN

A compelling option for users who want the Apple experience without Pro pricing.

iPad (12th gen): Familiar Design, New Performance

The entry-level iPad will continue its current design but gain a meaningful performance bump.

Expected changes:

• A17 Bionic chip

• Apple Intelligence compatibility

• Expected price: about $8,000 MXN

A necessary update to keep Apple’s most popular tablet competitive.

Other Spring 2026 Candidates

In addition to the “accessible trio,” Apple is also rumored to launch:

iPad Air M4

Processor upgrade for the 11” and 13” models.

“HomePad”

A HomePod with a display, positioning Apple more aggressively in the smart-home market.

MacBook Air M5

RProcessor refresh for both Air sizes.

MacBook Pro M5 Pro / M5 Max

Advanced versions expected to follow the recently announced M5 MacBook Pro.

Additional rumored-but-uncertain products:Apple TV 4K refresh, HomePod mini 2, and AirTag 2.

Later in 2026:

• New Mac Studio

• The iPhone 18 lineup

• Apple’s long-awaited foldable iPhone

Why This Matters for Apple Users

This shift toward more accessible devices aligns with Apple’s strategy to accelerate adoption of Apple Intelligence, its new AI ecosystem.By offering lower-cost hardware that still runs advanced features, Apple ensures more users can access its next generation of software.

Planning to Upgrade? 2026 Will Be a Key Year

With more affordable Mac, iPhone, and iPad options — all compatible with Apple Intelligence — many users will see 2026 as the right time to upgrade.

Before buying anything new, it’s smart to check whether your current Apple device still has life left

iProX Helps You Decide Before You Replace

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